It doesn’t matter what type of small business you are running, there needs to be a significant effort put into the process of promoting yourself in order to be successful. It is amazing the number of people who do not seek any type of professional help for this and simply guess about what is going to work, from roofing contractors to landscapers in Laos, business owners the world over make the same kind of mistakes. This is the recipe for shrinking profits and eventually business failure. Each small business owner needs to do some research the right kind of promotions for their small business.
Know Your Market
It might seem like a basic idea, but this really needs to be done first. This does not mean generalizing and making a good guess about what people you are marketing to want. It means actually doing some detailed research into their personal wants and needs. One of the simplest ways to do this is to produce a survey and let former customers fill it our anonymously. This will allow you to get honest answers about what you do well and what you need to improve on. A business owner shouldn’t take suggestions for improvement as personal attacks, but rather as fantastic opportunities to improve and become more profitable. All things, businesses as well as people are always changing, either they are getting better or they are getting worse. This type of input can determine which way your business is going to move. Build your promotions around what your customers really want, and you will be on the way to improvement.
The next step in promotions is to get the word out about what you are doing. Is it a sale? Is it a new service? A grand reopening? Whatever the promotion, getting the word out to the buying public is going to be one of the most important factors determining success or failure. If your business is a community business then using a combination of inexpensive local media advertisement and in house social media is going to be the most effective..